Food safety is once again on alert after a new food fraud: 29,000 pieces of ham were immobilized in Spain with false seals of being Iberian and for presenting irregularities in health records.

Food traceability —following the trace of a food in all its stages— went from being a requirement for the food industry, to being a demand of today’s consumers. The customer wants to know where their food comes from and whether companies deliver what they promise, at a time when food safety, public health and climate change are top of mind.

Contrary to what one might think, in the food sector, sharing information improves and drives the value proposition. For a customer who wants transparency of processes and responsible consumption, having access to information about a food from the time it is on the farm until it reaches the table is definitely an advantage, and a motivator to choose between a product and other.

 

Trazabilidad alimentaria

 

Blockchain: the technology that industries prefer for their supply chain

Blockchain traceability and food authentication allows verifying the correspondence between a food and its labeling. Likewise, you can guarantee that the information has not been modified. In this case, possible fraudulent actions are reduced, such as falsifications or identity theft, since the technology is the one that acts as a trusted third party.

Supply chain blockchain traceability

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Connect your industry and start differentiating yourself in your sector, adding value to your products and responding to today’s needs of customers and consumers.

Ask us about iBS and for our use cases about blockchain traceability