The need to register designs and other creative work in general, in order to avoid the increasingly ubiquitous attempts at fraud or plagiarism, is growing across all sectors. Designers, architects and creatives in general are beginning to understand the impact of plagiarism and counterfeiting on their income and reputation, and are increasingly aware that registering them could eliminate this risk and thus secure their exploitation rights. Although the protection offered by countries is useful and necessary, it is not always effective because property rights are difficult to verify and prove at the international level, and therefore to enforce by their owners.
This difficulty is further increased during the creative prototyping process, where it is usually external companies that implement or manufacture the prototype based on the original design provided by the manufacturer. This is an extremely delicate moment, as the owner of the designs loses control of them, as he cannot limit the risk of them going out of the circuit and ending up in the hands of competitors or counterfeiters.
To solve this problem, blockchain technology has emerged as one of the most effective alternatives to proprietary registration, revolutionising the way we protect and share information. Using cryptography to keep information secure, blockchain offers a decentralised public registry, based on a network of independent computers called nodes. Each of these nodes validates and approves records by consensus, which reduces the dependencies and vulnerabilities of centralised information registries.
The latter is very relevant for copyright disputes, as it is essential to be able to present a clear and traceable record of the design process. Blockchain-based hashing and timestamping form the best digital evidence to ensure the traceability of the creative process, be it an initial prototype, the final design or a subsequent modification of the original design. Furthermore, the main advantage of using a public blockchain network is that its records are public and accessible within a decentralised global infrastructure, which provides more concrete and real evidence in front of a jury or a local governmental entity to claim copyright.
It is important to clarify that by registering a design on the blockchain, the content is not made public, but only a certification with the date of creation (timestamp) and a unique digital fingerprint of its content. In this way, confidentiality is not compromised, as the only information available to the public is the digital fingerprint and the timestamp, which indicate that the transaction was successful.
A blockchain certification is therefore an alternative to traditional registries such as notaries or notaries public, and therefore equally valid for accurately verifying the date, content and ownership or authorship of any digital or documentary content. At iCommunity Labs we offer alternatives in this sense. Through our Certyfile solution, fashion, furniture, jewellery, architecture or any type of designer in general can create a private chain of records for each of their ideas, from initial sketches or prototypes to the final product. Each change in the process is individually certified on blockchain, guaranteeing ownership of their designs during the manufacturing and marketing processes.
Any technical or artistic design that needs to be made in a profession can be uploaded to Certyfile‘s general panel, both the final project and its intermediate processes, so that in just a few steps it is registered in blockchain and reduces the fear of possible copies.