Is there still opportunity in the metaverse?2 min read

In the intersection between the real and virtual world emerges the metaverse, a technological creation that is redefining human interactions and creating a collective and immersive world.

However, initial expectations have met a different reality. While brands like Nike, H&M, and Gucci have explored the metaverse, their forays have been more like small experiments rather than massive adoption.

But does this mean the metaverse is dead? Visa has released an innovative research report, “Unlocking the Potential of the Metaverse”. This report not only provides a profound insight into the metaverse but also explores how the convergence of Web3, spatial computing, virtual/augmented reality (VR/AR), and generative artificial intelligence is transforming our everyday reality.


Opportunities in the metaverse

Video games and entertainment

From virtual concerts to popular games like Roblox and Fortnite, the interactive experience is redefining our perception of traditional entertainment. Additionally, blockchain technology and cryptocurrencies have opened the door to “Play-to-Earn” games, allowing players to own their digital assets and participate in virtual economies.


Commerce and retail

Digital assets and virtual currencies have tangible value in the metaverse. Virtual stores offer immersive shopping experiences, enabling customers to explore and purchase products in virtual environments. Moreover, NFTs are revolutionizing retail by enabling the creation of unique digital assets and limited edition products.



At the intersection of education and the metaverse, a completely innovative educational scenario unfolds. This virtual space challenges traditional classroom boundaries, allowing students to immerse themselves in interactive experiences and explore ancient cultures like never before. Additionally, the metaverse facilitates the creation of dynamic virtual classrooms and encourages global collaboration in educational projects.


The metaverse is evolving rapidly, and its future is intertwined with disruptive technologies such as Web3, spatial computing, VR/AR, and artificial intelligence. However, Visa’s report emphasizes that, to unlock the full potential of the metaverse, the industry must collaborate to improve user experience, economic accessibility, interoperability, and blockchain integration. Additionally, a robust regulatory framework for digital identity is needed.

In summary, while the metaverse might seem dormant, it is very much alive and full of potential. The opportunities it offers in the realms of gaming, commerce, and education are numerous. Although widespread adoption might take time, its influence on our digital future is undeniable.


Do you have a business? Would you like to validate the potential of blockchain to make it more profitable and efficient?

At iCommunity, we understand that the key lies not in investing indiscriminately in revolutionary systems, but in thoroughly studying the needs of businesses, assessing possibilities, and evaluating the return that each innovation will bring.

Our solutions provide real benefits that can empower your company, making it more profitable and competitive.

Tell us about your project, and we will advise you without obligation.

Yes! I want to transform my business.

2023-10-11T11:20:01+02:0011 de October de 2023|Metaverse|
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